Rally racing is one of the toughest motorsport series in the world, with the World Rally Championship representing the highlight of all events. As a technology leader in vehicle maintenance, cleaning and care, the partnership between the bluechemGROUP and the FIA WRC is another important step for future product developments of the high-quality range.
Legendary rally drivers like Walter Röhrl, Sébastien Loeb and Colin McRae have already maneuvered their vehicles over the dustiest desert roads, iciest mountain passes or the wettest village streets in the world. This is why the FIA WRC is also considered the premier class of rally sport: In hardly any other motor sport are man and machine faced with even higher technical and driving demands. The bluechemGROUP has been developing successful solutions for this purpose for over 30 years, which significantly increase the service life of all vehicle-related systems.
Werner Urban, Managing Director of the bluechemGROUP: “After our successful international sponsorship, the partnership with the WRC is another important step to further expand and strengthen global brand awareness. Even if, fortunately, many importers achieved the best sales last year, we want to set an example and continue to actively support them. ”
“For this purpose, we already have developed a number of digital campaigns, together with the WRC Promoter GmbH and are looking forward to a promising future collaboration as the” Official Partner of the FIA World Rally Championship “, says Wilhelm Wust, Marketing Manager of the bluechemGROUP.
The next rally is from April 22nd to 25th. and takes place in Croatia for the first time. The special stages are particularly characterized by narrow and bumpy, but generally very fast asphalt passages. But the beautiful landscape is also set in scene in all its splendor by the first rays of spring sun. We are looking forward to the spectacular pictures of the third run in 2021.