Tuesday, May 3, 2016
100 Most Valuable Consumer Brands
Every year, the World Consulting & Research Corporation (WCRC) lists India’s 100 Most Valuable Consumer Brands. In collaboration with the market research agency iBrands 360, 500 possible brands are picked and divided into different categories. They are analyzed based on studies, industry reports and corporate publications. In the next phase, in-depth audience interviews are conducted in order to include the review of the consumer. The bluechemGROUP has been chosen by the WCRC this year with its brand bluechem and its partner DRIVOL in the category "Automotive & Ancillaries".
Altogether, there are 9 high-class brands – for example Hyundai, Mahindra and Maruti – in the mentioned category. In the three rating classes "Trust", "Admiration" and "Loyalty" bluechem / DRIVOL received excellent ratings, reflecting their high rank in the Indian market. This makes it clear that both bluechem and DRIVOL have an impact far beyond the aspect of pure sales. The constant pursuit of credibility and customer loyalty is confirmed by this result.
The bluechemGROUP thanks for this award and will continue to stick to its course.